Appealing shopping content is highly important when working with content commerce. The attention span of a human is rapidly decreasing over the last years. If is therefore even more important that you are offering high-quality content with a curated shopping experience. To optimise and maximise your success with content, make sure to scan these ideas to grow your project in the content area:

  • produce more shopping articles if you found a format that works
  • create new and unseen shopping formats
  • host digital specials like valentine's featues or end-of-summer-sales
  • a/b test your content to figure out how it should be structured and designed
  • closely monitor the conversion funnel to see where optimisation is needed within the content
  • work with tools like Hotjar to optimise your content and it's structure