The more exposure you can create, the more likely it is that your audience actually is aware of the shopping opportunity. There are a few easy ways on how to increase exposure in order to grow your project:
- use unsold ad space and promote your internal shopping offering with banners
- implement links and banners to your offering on your best ranking subdomains
- launch new verticals within your publisher network
- promote your offering through an exclusive shopping newsletter
- if you have one: feature your store in the print magazine to reach your most loyal fans
Tip: No sales due to great exposure? Make sure that your offering is clearly branded and enriched with appealing shopping icons, clear call-to-actions and a visible cart to increase trust and authenticity of your offering.