When working with e-commerce, some terms will come your way frequently. It is important to look into these metrics on a regular basis to make sure that you make data-driven decisions when optimising your project. This is no guessing game - let’s make the data speak for itself. In the context of Tipser, the terms are defined as follows:


  • Product Views: number of users who saw a product
  • Product Clicks: number of users who clicked on a product
  • Add-To-Cart: number of users who added the product to cart
  • Purchase: numbers of users who successfully purchased a product
  • Conversion Rate: number of product views divided by number of purchases in percentage
  • Conversion from click: number of product clicks divided by number of purchases in percentage
  • Click-Through-Rate: number of product clicks divided by number of product views in percentage


How you can merge your analytical data with Tipser’s analytical data is explained in tipser.dev. If you prefer to have a quick overview of what is going on, please check the Tipser analytics dashboard that gives you insights on performance.