It is not only important how you define your platform but also how you want to brand your e-commerce project. This will help you to promote your new shopping offering and create a recognition factor. Make sure that your readers quickly notice the shopping opportunity when you launch a new offering. Since the audience doesn't know your site as a shopping destination yet, you must thoroughly introduce your store to them. We recommend branding the store with shopping icons to help the readers understand there is something new on your site. The icons will later become an indication for shopping. The shopping icons should go hand in hand with your corporate identity.

Tip: You don’t need to know what design or shopping indicators work best in your content. Make sure to base your decisions on data and even run A/B tests to get closer to an optimised result.