When promoting your e-commerce offering, it is important to utilise all available channels to drive shopping focused traffic. The so-called shopping loop brings all the channels together and efficiently ensures that the audience stays within your shopping ecosystem. This enables you to create traffic streams between your different shopping opportunities, link them and increase the authenticity of your whole project and also the number of users within your shopping content.
Some examples of how to connect the different channels:
- Drive traffic to the store from all shopping articles, articles with a lot of traffic exposure, as well as banners.
- Drive traffic to the most profitable shopping articles from the store.
- Highlight your store and profitable shopping articles on your landing page and in the header.
- Link all shopping articles that are the same topic into one feed.