Even though discounts are a great sales argument and we usually recommend negotiating them, they are not always needed. It always depends on the chosen product and how the content around the product is produced and promoted. There are many ways to emphasise the exclusive character of a campaign product, like having a product presented by an influencer, offering a branded product for your most loyal users, or even organising an exclusive pre-sale to give your audience early access to popular releases.
Do I always need a discount to run a campaign? Print
Modified on: Tue, 11 May, 2021 at 9:54 AM
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