It depends on your audience. What all successful campaigns have in common is the hand-picked nature of the chosen product. Make sure that the product…
- has the right price range
- has a competitive price
- is not too niche
- is a bestseller or trend product
- is seasonal
- matches the preferences of your target audience
Selling a wool sweater in July? Probably not the best choice. Offering a sun protection spray instead? Oh yes!
Please keep in mind: Whenever products are bought on the internet, people follow a certain buying impulse. Inspire them so that they can’t imagine a life without the offered campaign product, and they will buy right away.